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N° Description Upload on
1 To complete this report the consultants from Buen Día software and consulting Inc. used reports from the Food and Agriculture Organization of the United Nations (FAO), Latin American Organization of Fishing Development (OLDEPESCA) and Foreign Direct Investment, World Bank Group(FDI)


Analysis

We found that Leslie Leger could be marketing to Latin America in 4 countries, where in the initial stage of the study the best probabilities were in Mexico.

On further analysis, following information from the Food and Agriculture Organization of the United Nations (FAO), we discovered there was a substantial possibility for success in the Agriculture sector (Sector classification from FDI 1) and Food & Beverage sector (Sector classification from FDI 8)

The FDI report shows that 95% of total Investment Success Opportunities are centred in four countries: Colombia, Peru, Brazil and Chile with a total of 56 Foreign Direct Investment Opportunities in these countries.

Recommendation

Upon review of acquired information, the consultant team has decided to obtain additional information from the Food and Agriculture Organization (FAO) as Leslie Leger & Sons Ltd will need to focus more in countries that import fish products and are more likely to invest in these areas.

The information compiled by the consultant team indicates that the 6 countries that import the highest quantity of fish products are: Mexico, Brazil, Chile, Colombia, Dominican Republic and Venezuela.

Our recommendation is to focus the initial search in the first four countries, with an emphasis on Mexico and Brazil. As for opportunities found for Leslie Leger & Sons Ltd, 54% of them were in these two countries.

In Mexico, the total imports of fish products on 2005 was estimate on 54 millions US and it was mainly imported from Ecuador, the European Union and Spain. The gourmet market, where the products of Leslie Leger & Sons Ltd would fall, it is composed mainly by young adults economically active and it is estimate to be around 104 thousand people.

On the other hand the domestic market of Brazil imported approx 30.000 tones of fish on 2006. Its main suppliers were Uruguay, Morocco and the United States. Even if it increases production, Brazil will still import substantial amounts of sardine to supply the canning industry, because of the decrease in national sardine stocks.		 June 15, 2009
 
 
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